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Promotions

Time-limited offers on top of your loyalty card.

Where: Cards, then the Promotions tab.

A promotion is a special offer that runs alongside your normal card, for example extra stamps for a week or a bonus on a slow weekday.

The Promotions list, with columns for status, customers, usages and revenue.
The Promotions list, with columns for status, customers, usages and revenue.

The promotions list#

The table shows, for each promotion:

Column Meaning
Name and Description What you called it and what it is
Status Whether it is active
Date When it runs
Customers count How many different customers took part
Usages count How many times it was used in total
Revenue Revenue linked to the promotion

Use Show at the bottom (10, 20, 50 or 100) to choose how many rows to display.

Create a promotion#

Click Create promotion. You can also create one from inside the card builder, in the Promotions setting. Give it a name and a description, choose the dates, and attach it to the card.

Use promotions well#

  • Keep them short. A week or a weekend works better than a month.
  • Announce them. Send a push message the day it starts.
  • Look at Revenue and Usages count afterwards to see whether it paid off.